Narrative and Strategic Communications
When you're close to your work, it's hard to see it the way an outsider does. You want to include every detail, every nuance. But this can obscure the core of what you're trying to say. The result is messaging that resonates with people who already understand the issue but won’t connect with a lay audience or someone coming to it for the first time.
I can help you find the essence of what you're communicating to shape it into messages that land key points and reach the audiences that matter.
That means working with you on your key messages and making sure the right people feel confident delivering them. I will help you think through how your messaging needs to work differently across different channels - what you say on social media, in a report, in a press release or in a blog are all different things and getting that right matters.
What I offer
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Developing and delivering integrated content strategies across social channels, newsletters and membership communities, including editorial calendars aligned with campaigns, advocacy priorities and key cultural moments
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Embedding your key messages into narrative change that will help drive your long term strategic mission and theory of change.
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I help you turn your knowledge and deep understanding into key messages that will land with your target audiences.
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Audience identification, channel selection, press framing, content pillars.
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Short form video is king when it comes to engagement and reach! I spend the day with you capturing a stack of content that you’ve been putting off recording.
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Build confidence delivering your key messages in media interviews, panels and talks
You can download my social media content strategy portfolio here.
Spokesperson and Media Training and Coaching
The media is a powerful tool for getting your message. So are talks, panels and video content. But delivering messages confidently on the spot is a skill that needs practice.
I deliver spokesperson and media training and coaching. Get comfortable with delivering your key messages in the forums that reach the people you need to hear them.
What I offer
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Practise delivery in realistic but friendly scenarios to prepare for a range of formats - whether that's a broadcast interview, a public panel or a meeting with a minister.
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Honing your key messages and getting comfortable delivering them.
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Training on how to land a media appearance and talk tailored to your needs.
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A last minute confidence boost and check in on your messaging or a call to wind down and debrief.
“Cleo's help with last minute prep for a BBC radio interview was invaluable, taking me from nervous and listless to confident, practised and ready in the space of 24 hours.
Cleo is a professional, precise and reassuring facilitator with the ability to hone in on key messages instantly, refining them with you and your voice in mind.”
— Tom O’Connor, Green Man Growing