Narrative and Strategic Communications
When you're close to your work, it's hard to see it the way an outsider does. You want to include every detail, every nuance. But this can obscure the core of what you're trying to say. The result is messaging that resonates with people who already understand the issue but won’t connect with a lay audience or someone coming to it for the first time.
I can help you find the essence of what you're communicating to shape it into messages that land key points and reach the audiences that matter.
That means working with you on your key messages and making sure the right people feel confident delivering them. I will help you think through how your messaging needs to work differently across different channels - what you say on social media, in a report, in a press release or in a blog are all different things and getting that right matters.
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Audience identification, channel selection, press framing and content pillars.
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I help you turn your knowledge and deep understanding into key messages that will land with your target audiences.
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Embedding your key messages into narrative change that will help drive your long term strategic mission and theory of change.
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Short form video is king when it comes to engagement and reach! I spend the day with you capturing a stack of content that you’ve been putting off recording.
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Gain confidence delivering your key messages in talks and media appearances.
What I offer
The media is a powerful tool for getting your message. So are talks, panels and video content. But delivering messages confidently on the spot is a skill that needs practice.
I deliver spokesperson and media training and coaching.
Get comfortable with delivering your key messages in the forums that reach the people you need to hear them.
Spokesperson and Media Training and Coaching
What I offer
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Honing your key messages and getting comfortable delivering them.
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Practise delivery in realistic but friendly scenarios to prepare for a range of formats - whether that's a broadcast interview, a public panel or a meeting with a minister.
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Training on how to land a media appearance and talk tailored to your needs.
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A last minute confidence boost and check in on your messaging or a call to wind down and debrief.